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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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M7A1 Market Entry Analysis

M7A1 Market Entry Analysis

Q BACKGROUND INFORMATION Your organization, Sustainable Goods, is U.S.-based and privately owned. Sustainable Goods is a big box retailer who specializes in products which are sustainable. Your organization has been cited by the United Nations Conference on Trade and Development (Links to an external site.) (UNCTAD) as the leading organization for the sales and distribution of sustainable products. You are the newly-appointed Chief Operating Officer of the international branch of the organization. Sustainable Goods is considering which countries to expand into first. The President of the organization has tasked you with selecting one developed and one developing country to expand into as a pilot project. PROMPT Complete the following: Tasks Your final deliverable will include the following sections: 1. Title Page. Follow APA guidelines. 2. Background. Background Analysis for your two countries. This portion of your proposal should include content from M1A1 Initial Ideas and Research. You must include your revisions made to your document in response to M3A1 Student Rebuttal to Instructor Feedback on M1A1. 3. Trade Agreements Impact. This portion of your analysis should include content from M2A1 Final Project Milestone One. You must include your revisions made to your document in response to M5A1 Final Project Student Rebuttal to Instructor Feedback on Milestone One. 4. SWOT Analysis. This portion of your analysis should include M4A2 Final Project SWOT Analysis Milestone Two. This will include a SWOT matrix. You must include your revisions made to your document in response to M6A1 Final Project Student Rebuttal to Instructor Feedback on Milestone Two. 5. Market Entry Recommendations. The final portion of your analysis shall include a recommendation, for each of your countries, whether or not to open a Sustainable Goods store there and what type of market entry strategy should be used. This portion of the report should be of sufficient length to make your recommendation and include scholarly evidence. Your recommendation cannot be to study the two countries further; you must decide whether to enter or not. 6. Reference Page. Follow APA guidelines and should include at least five scholarly sources. 7. Assignment Reflection. Provide the instructor the “Three Up and Three Down” for this Final Project and all interim deliverables. Three Up = three positive aspects of the assignment and Three Down = three negative aspects of the assignment. This portion of the project should be included after the Reference page. Incorporate changes based on instructor feedback for your background, trade agreements impact, and SWOT analysis into your final Market Entry Analysis Proposal. Use research evidence and assigned readings covered to this point as support. Feel free to use the Research Guide (Links to an external site.) in the library to help you with your project. Present your Market Entry Analysis Proposal in a 3–5 page APA formatted document. SUBMISSION INSTRUCTIONS Compose your work in a .doc or .docx file type using a word processor (such as Microsoft Word, etc.) and save it frequently to your computer. For those assignments that are not written essays and require uploading images or PowerPoint slides, please follow uploading guidelines provided by your instructor. Check your work and correct any spelling or grammatical errors. When you are ready to submit your work, click “Upload Submission.” Enter the submission title and then click on “Select a file to upload.” Browse your computer, and select your file. Click “Open” and verify the correct file name has appeared next to Submission File. Click on “Continue.” Confirm submission is correct and then click on “Accept Submission & Save.” Turnitin® This course has Turnitin® fully integrated into the course dropbox. This means that you should only submit your assignments to the dropbox below. Please do not submit your assignment directly to Turnitin.com. Once submitted, your assignment will be evaluated by Turnitin® automatically. You will be able to view an Originality Report within minutes of your first submission that will show how much of your work has been identified as similar to other sources such as websites, textbooks, or other student papers. Use your Originality Report as a learning tool to identify areas of your assignment that you may not have cited appropriately. You may resubmit your assignment through this dropbox as many times as you need to check to see if you have made improvements, until the due date of the assignment. However, once you have made your first submission, you will need to wait 24 hours after each subsequent submission to receive a new Originality Report. Plan accordingly as you draft your assignment. Once the due date has passed, your assignment submission will be considered final. EVALUATION This assignment will be graded using the M7A1 Milestone Three Rubric. Please review this rubric prior to beginning your work. You can also access the rubric on the Course Rubrics page within the Start Here module. This assignment is worth 20% of your final course grade. The following content is partner provided

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United Kingdom is the developed country and India is the developing country in which Sustainable Goods can attempt to expand its business operations. Foreign Direct Investment (FDI) is a matter of welcoming by these two countries for which the percentage of success to be achieved in future for the organization can be prospective. However, it is not mandatory that there will always be win-win situations for both countries considering pandemic situations and the high frequency of global recession periods.